Editor’s Note: Yesterday, Jeff Brown, Bill’s chief technology analyst, introduced you to augmented reality, “the next consumer electronics craze.”
Today, Jeff reveals why this little-known tech goes far beyond viral video games. In a few short years, it will make your iPhone obsolete. To find out why, and to learn how to profit, read on…
You may not know it, but the smartphone in your pocket will soon be obsolete…
I’m not saying that model of smartphone will be obsolete, or that you’ll have to get the latest iPhone or switch to a different brand.
Instead, all smartphones will disappear.
It will start slowly at first…
…and then happen all at once.
Today, I’m going to show you the technology that will take its place. And I’ll reveal one of my favorite ways to profit from this trend.
When Smartphones Vanish
Now, saying that smartphones will disappear in the next few years may seem like an outrageous claim. After all, seven out of every 10 Americans own a smartphone.
But ask yourself this: When was the last time you used a telegraph?
When the telegraph became widespread in the early 19th century, it was considered a technological marvel. Messages could be transmitted instantly, rather than having to wait weeks for correspondences to arrive by mail.
But the telegraph was ultimately made obsolete when the telephone was adopted in the early 20th century.
And in the 21st century, consumer tastes shifted again.
Back in 2008, 15% of American households were cell-phone-only, meaning they didn’t have a landline. Today, 50% of homes in America have cut the telephone cord and are cell-phone-only.
Now, we’re witnessing another shift – away from smartphones, and toward something else entirely…
The Power of AR
The technology I’m referring to is AR, or “augmented reality.”
I mentioned this in yesterday’s Diary. But for those who missed it, here’s a quick recap…
You’ve likely already heard of virtual reality.
Virtual reality takes you into a completely artificial space… There’s no natural light, only computer graphics. It replaces the world you see normally with a virtual world you can interact with.
Augmented – or “mixed” – reality is different. With AR, graphics, images, or data are overlaid on top of the world you normally see.
You’re able to view the real world. But it’s augmented, or mixed, with these other visuals. Augmented reality allows users to still see the world around them.
You’re probably familiar with AR thanks to the popular smartphone game, Pokémon Go.
The game lets you view the world through your smartphone camera, but it overlays images of these Pokémon – animated “pocket monsters” who “live” in the augmented reality world alongside humans – on top of it.
So you might look at a park and just see a park. But if you look at the same park through Pokémon Go, you might see a little animated character standing in the real-world park.
How a Pokémon Go character appears in your real-world view on your screen
The aim of the game is to catch and catalog the hundreds of Pokémon characters within the game’s world, and battle against other Pokémon characters.
The game was an overnight success. Twenty-four hours after it launched, the number of users was 50 times higher than the developers originally expected.
Pokémon Go is an early example of AR. But we’re quickly moving toward the next evolution of this technology. And it’s this next step that will make your iPhone obsolete.
What will really kick off interest in AR technology – and what will ultimately replace your smartphone – is the next generation of AR hardware. I’m talking about true AR glasses.
When you put on a pair of AR glasses, it displays information, messages, alerts, or updates right in your field of vision.
You’ve undoubtedly seen this in movies. The hero pops on a pair of goggles, looks at an object, and a string of data pops up in view.
But this technology is quickly becoming a reality. And it could soon be part of our day-to-day lives. Apple CEO Tim Cook recently said that AR would soon be as commonplace as eating three meals a day.
Imagine you’re sitting in a café. You put on a pair of AR glasses. Without looking at your phone, you can read all your emails, check the most recent stock prices, or even scroll through the pages of The Wall Street Journal.
All the information will appear as though it were floating just a few feet in front of your face.
Once that sort of technology becomes widespread, what use would you have for a smartphone?
AR will make it possible to do everything you can do on a phone – text, call, check emails, browse the web, etc. – using voice commands, hand gestures, and even eye movements with an intuitive pair of AR glasses.
No more hunching over, squinting at a tiny screen and hammering at tiny icons.
That’s what makes me say that AR technology will replace the iPhone.
And this technology isn’t hypothetical, we’ve already seen early examples…
Back in 2013, Google sold prototypes for something called Google Glass. It was an early AR prototype that displayed information on the lenses of the glasses. Users could communicate with Google Glass via voice commands.
Google Glass, Explorer Edition
In 2015, Google discontinued Google Glass Explorer. But it released a newer version called Google Glass Enterprise in 2017.
And it’s not just Google… We’ve seen other early devices as well.
Just last month, Magic Leap, one of the most richly valued private companies in the world, released its first AR headset, the Magic Leap One.
The Magic Leap One
Now, neither the Google Glass Enterprise nor the Magic Leap One have achieved mass adoption. But these are first-generation devices. And most first-generation devices don’t achieve mass adoption.
Some of you might remember one of the first personal digital assistants – or PDAs – the Apple Newton. Apple released it in 1993.
It was a fantastic product at the time. But it was large, bulky, required a stylus, and had just a black-and-white display with no wireless connection to the internet.
It simply wasn’t compelling enough to achieve mass adoption.
But Apple took that lesson… combined it with a cell phone… and ultimately launched a product that revolutionized personal communications – the iPhone.
The “next iPhone” will be AR glasses. They’ll look like normal glasses. And they’ll be easy to operate, with a suite of applications similar to the ones you find in Apple’s App Store.
We won’t have to wait decades. This sort of technology will be here in a matter of quarters.
Rumors are that Apple is planning to release a pair of AR glasses in 2020. Last month, Apple confirmed that it had bought Akonia Holographics, a start-up that specializes in AR lenses. So an AR headset from Apple in the next few years seems likely.
I predict we’ll begin to see AR headsets that look like normal glasses before the end of 2019.
The Next Consumer Electronics Craze
So far, we’ve been talking about AR replacing your smartphone. But this technology could be used in almost any industry.
Fighter jets have been using an early form of AR since the 1960s. It’s called a heads-up display, or HUD. It projects information in front of the pilot’s view without them having to look at any instruments.
And one of my favorite private companies, Atheer, is already using AR to help engineers repair complex machines.
Using AR, an engineer is able to view a virtual machine part – perhaps a jet engine – suspended in front of him on his headset. He can take it apart and inspect the individual components to better understand how best to repair it.
Or imagine a group of schoolchildren with AR headsets “flying” through the solar system to get a firsthand look at the planets.
All told, the market for augmented and virtual reality was about $14 billion in 2017. But by 2022, the global market is expected to hit $209 billion. That’s a compound annual growth rate of 71%.
And if you’re looking to gain exposure to this trend, here’s where I recommend you start…
If you’re an investor hoping to gain exposure to the AR trend, take a close look at Snap (SNAP).
You may know Snap as the company that provides Snapchat, the multimedia messaging app.
You might be surprised to hear me mention Snap. After all, most Wall Street analysts have Snap listed as either a “hold” or a “sell” right now.
That’s largely because they’re worried about Snap’s Snapchat app falling behind Facebook’s Instagram app, which now has very Snapchat-like features.
As a result, shares of Snap have been beaten down. But rather than being worried, I view this as an excellent buying opportunity.
That’s because, in the background, Snap has been developing 3D-sensing and AR applications. You get a sense of this from the number of “lenses” already available on Snapchat that overlay graphics on top of images and videos of people.
Snap is an industry-leader in 3D-sensing and AR applications. This isn’t apparent to most investors yet because we’re still in the initial stages of the development of AR “infrastructure.”
In other words, the market hasn’t caught on to Snap’s potential yet… But it will. And when that happens, shares will soar.
Editor, Exponential Tech Investor
P.S. One last thing before you go. On Wednesday, September 26, I’ll be hosting an urgent tech investing webinar. You see, starting November 14, I believe a new piece of technology will hit the mainstream. It will unlock at least $12 trillion in wealth and send a handful of technology companies soaring.
But if you’re an investor, you have to position yourself before that happens. I’ll give you the details on how you can do that during this online event. Reserve your spot right here.